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You can download my Resume or look me up on LinkedIn, but since you're here already...

Marketing, Strategy & Media Executive 

  • Sixteen years of experience working with brands to navigate a climate in which they must advertise, create content, and participate in social platforms.

  • Proven business leader, managing through expansion, acquisition and rebranding while developing new products and services, building new teams, and steering company strategy on the global management team. Creates relationships vertically and horizontally, spanning across disciplines as diverse as design, engineering, research, production, marketing/PR, client services, and legal.

  • Broad perspective taking on strategic business challenges from across the marketing ecosystem, including media agency, creative agency, advertising platform, publisher, and client-side. Creates and uses original research to inform decisions, develop products, and as thought leadership platform.

  • Expert public spokesperson, negotiator, and business driver with track record of attracting, training, and retaining top-quality talent. 

Work History

SAY Media (formerly VideoEgg), New York, NY, VP Solutions and Global Executive

Big Spaceship, Brooklyn, NY, EVP Client Engagement and Executive Management Team

Organic Inc., Los Angeles, CA/New York, NY, Group Director Engagement Management

Sony Pictures Entertainment, Culver City, CA, Director Film Marketing Strategy & Production

Thought Bubble Productions, Los Angeles, CA, Consultant: Marketing Strategy & Content

Freelance Writer, Los Angeles, CA

SAY Media (formerly VideoEgg), New York, NY

VP, Solutions – Strategy, Research & Support Services to Drive Revenue 2010-201

Member of Executive Team leading digital publishing company during period of high growth, contributing to industry-leading increase in revenue and personnel growth from 120 to 400 employees. Responsible for Strategy, Market Research, and Client Services groups, consisting of over 40 people. Company spokesperson, featured writer for external and internal publications, panelist and speaker.

  • Founded strategy team stationed in five offices in US, UK and Canada. Team drives 40% of revenue.
  • Evolved content and product offering after acquisition. Retrained global Sales team in solutions selling, increasing deal size for target accounts by more than 50%.
  • Founded research team. Incorporated innovative campaign effectiveness methodology into products to provide actionable brand insight to clients and provide 3X standard survey completion rates.
  • Built custom targeting paradigm from primary research to identify targetable audience of time-shifting TV viewers, leading to >$5 million in 2012 revenue and company’s largest ever insertion order.
  • Defined and evolved Client Services group through strategic hiring, planned turnover, and training.
  • Brought in by Sales as thought leader and “closer” with most senior clients. 
  • Frequently sought after by members of other teams seeking to partner with or join my group.
  • Delivered successful campaigns for clients including: Unilever, P&G, Kraft, Intel, HP, Microsoft, Infiniti, Toyota, Chrysler, Ciroc, Sony Pictures, Showtime, and others in categories including automotive, technology, consumer electronics, financial services, entertainment, quick serve restaurant, food & beverage, politics, and more. 

Big Spaceship, Brooklyn, NY

Executive Vice President, Client Engagement, 2008-2010

One of five senior executives overseeing operations of award-winning 50+ person digital creative agency, with services including strategic consulting, social media, games, web development, and mobile. 

  • Improved margins 45% with upgraded process for forecasting, pricing, and project management.
  • Created New Business qualification system to apply limited resources to highest impact efforts, increasing win rate and improving productive resource utilization rate.
  • Won agency’s three largest engagements (>$1 million) in 10 year history during perilous economy.
  • Repositioned agency from boutique design shop to full service strategy, social and marketing. Sold first strategy-only engagements, increasing from zero to 15% share of revenue.
  • Clients included: General Electric, Microsoft, EPIX, OfficeMax, Activision, Lands’ End, Alienware (Dell), Urban Daddy, Victoria’s Secret, Wrigley, Linden Lab (Second Life). 

Organic Inc., Los Angeles, CA/New York, NY

Group Director, Engagement Management 2004-2008

Delivered insight-driven strategic direction and team leadership for multi-million dollar accounts of top 3 interactive marketing agency, including marketing strategy, website development, online media and creative strategy, media planning, analytics, online/offline integration, and production of digital advertising for high- profile clients.

  • Founded Los Angeles office and grew from one to five accounts and 300% revenue growth in 18 months.
  • Led business development for all NY and global Media & Entertainment business. Won approximately $5 million in new business across media, entertainment, consumer finance and beauty categories in 2007.
  • Directly managed accounts were third largest practice group at agency by revenue, behind Chrysler and Bank of America.
  • Developed a reputation for saving troubled projects and delivering above margin expectations.
  • Clients included: 20th Century Fox, Warner Bros. Pictures International, Martha Stewart Living Omnimedia, Bose Corporation, Bank of America, Sony-Ericsson, Sony Pictures Entertainment, NBC Universal, Condé Nast, Estee Lauder, Choice Hotels. 

Sony Pictures Entertainment, Culver City, CA

Director, Film Marketing Strategy, 2000-2004

Marketing team leader of internal agency responsible for online marketing of more than 100 movies over four years. Negotiated and managed $20 million upfront media relationship with Yahoo. Established content syndication program responsible for hundreds of millions of no-cost trailer plays. Hired and managed third-party creative vendors. Co-developed CRM, adver-gaming, and loyalty program strategies. 

Thought Bubble Productions, Los Angeles, CA, 1995-2000

Provided movie and television marketing strategy for pioneer digital creative agency specializing in marketing entertainment brands in the cable television and film industries. 

Freelance Writer, 1995-2000

Wrote episodic scripts for network and syndicated television programs, advertising copy, industrial film, software documentation, and editorial commentary. 

Education

Wesleyan University, Middletown, Connecticut

Bachelor of Arts in English, with Honors in Creative Writing.